Tag Archives: environment

In our world of “eco-friendly everything”, you are constantly bombarded with ways you can make a difference. It can sometimes be overwhelming to wade through it all and decide where you can make effective change for you and the lives surrounding you. Recycling seems to have positioned itself as the go-to way for people to ally themselves with the eco-friendly revolution. Recycling is a way to earn immediate gratification with no real accountability. I’m talking about the “wish-cyclers” out there who throw anything into their blue bin just so it looks full when they drag it to the curb on pick up day. To the neighbors, it looks like you are living green, but in reality, you have thrown so much unrecyclable trash into your bin that only about 10% can truly be recycled.   Every year, the average American goes through more than 250 pounds of plastic waste, and much…

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graffiti wall walking woman

This month we watched hotels, restaurants and other non-essential businesses close their doors and lay off staff. Business owners must now analyze how the global pandemic disrupted “business as usual” to create space for systematic change in the operation of companies. When the economy resumes, businesses have a unique opportunity to evaluate operations and pivot to a triple bottom line approach. Because when companies value people, planet, and prosperity over profit alone, we all win. After working as the Marketing Director for the only bank in the Southeastern United States that operated with a triple bottom line, I can attest that companies that are purpose-driven gain more trust and lasting brand supporters in their industry than any other.   The Triple Bottom Line The triple bottom line (TBL) was coined in 1994 by John Elkington and is a framework or theory that recommends that companies commit to focusing on social…

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