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The Ultimate Recycling Cheat Sheet

In our world of “eco-friendly everything”, you are constantly bombarded with ways you can make a difference. It can sometimes be overwhelming to wade through it all and decide where you can make effective change for you and the lives surrounding you. Recycling seems to have positioned itself as the go-to way for people to ally themselves with the eco-friendly revolution.

Recycling is a way to earn immediate gratification with no real accountability. I’m talking about the “wish-cyclers” out there who throw anything into their blue bin just so it looks full when they drag it to the curb on pick up day. To the neighbors, it looks like you are living green, but in reality, you have thrown so much unrecyclable trash into your bin that only about 10% can truly be recycled.  

Every year, the average American goes through more than 250 pounds of plastic waste, and much of that comes from packaging. You see trash everywhere – on our beaches, on the side of the road, in parking lots – single use trash is everywhere. According to National Geographic, 91 percent of ALL plastic isn’t recycled. The 5 Gyre Institute, a nonprofit that researches and encourages action against plastic pollution, estimates that less than 10 percent of plastic is recycled, while 8 million metric tons of plastic enter the ocean each year.

Your recycling bin is part of the solution, but many of us are confused about what we should be putting in there. What’s recyclable in one community could be trash in another. Asking what can be recycled in your area is one of the smartest things you can do to ensure that you are diverting as much of your business’s waste from landfills as possible.

I’m going to make it easy for you. I’ve compiled a list of the easiest household trash that most municipalities accept in their recycling centers.

Paper Recycling

Recycle envelopes, office paper, junk mail, greeting cards and file folders. Shredded paper should be put in a paper bag.

Acceptable Items:

  • Newspaper
  • Envelopes
  • Junk mail
  • Phone books
  • Brochures
  • Magazines


Cardboard Recycling

Did you know greasy pizza boxes are not recyclable?

You can also include newspaper inserts, catalogs, paperback books, phone books and brochures.

Acceptable Items:

  • Ream wrappers
  • File folders
  • Poster board
  • Frozen food boxes
  • Cardboard boxes


Plastic Recycling

Recycle plastics #1 thru #7. Look on the bottom of containers for a number inside the recycling arrows.

Acceptable Items:

  • Milk jugs (no cartons)
  • Water/Soda containers
  • Shampoo/Soap/Detergent bottles


Aluminum/Metal Recycling

Recycle all food and beverage metal cans – steel, tin, bi-metal and aluminum.

Acceptable Items:

  • Aluminum beverage cans
  • Food cans
  • Scrap metal


Glass Recycling

Recycle clear and colored glass.

Acceptable Items:

  • Beverage containers
  • Glass food jars


  • Appliances
  • Batteries
  • Bubble Wrap
  • Christmas Lights
  • Coat Hangers
  • Diapers
  • Electrical Cords
  • Food Waste
  • Food Wrap
  • Garden Hoses
  • Plastic Bags
  • Polystyrene
  • Rubber Balls
  • Sports Equipment
  • Stuffed Animals
  • Syringes/Razor Blades
  • Tires
  • Waxed Cartons
  • Wood/Yard Waste

There is absolutely no other action available today, other than recycling that can have a simultaneous positive impact on so many things critical to our existence on this planet. Through all its growing pains, ups and downs, recycling is still something we should all care about and take action. When U.S. recycling levels reach 75% it will be the environmental and CO2 equivalent of removing 55 million cars from U.S. roads each year.

If you are looking for a more in-depth course on how to recycle the right way, I recommend spending some time with a cheap eLearning course, such as “Recycling the Right Way”. For $25 this course takes you through what the recycling numbers mean, and you get a free “Quick Reference Guide to Recycling” to download after you complete the course. Remember, it’s quality over quantity. Take the time to recycle the right things. Your children will thank you for it in the future.



Jennifer Moreau Chick
Jennifer Moreau Chick

As the Founder and CEO of World For Good, Jennifer Moreau-Chick helps readers learn about how to elevate social and environmental sustainability in the business community so companies can differentiate themselves from their competitors. She has been featured in Conscious Company Magazine as a leader in social impact, in Conscious Magazine and has worked as a Marketing Director for 3 certified B Corporations for the past four years. Visit her blog here.

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Our “new normal” demands a triple bottom line

graffiti wall walking woman

This month we watched hotels, restaurants and other non-essential businesses close their doors and lay off staff. Business owners must now analyze how the global pandemic disrupted “business as usual” to create space for systematic change in the operation of companies. When the economy resumes, businesses have a unique opportunity to evaluate operations and pivot to a triple bottom line approach. Because when companies value people, planet, and prosperity over profit alone, we all win.

After working as the Marketing Director for the only bank in the Southeastern United States that operated with a triple bottom line, I can attest that companies that are purpose-driven gain more trust and lasting brand supporters in their industry than any other.


The Triple Bottom Line

The triple bottom line (TBL) was coined in 1994 by John Elkington and is a framework or theory that recommends that companies commit to focusing on social and environmental concerns just as they do on profits. The idea was that a company can be managed in a way that not only earns financial profits but which also improves people’s lives and the planet.

If a company focuses on finances only and does not examine how it interacts socially, that company cannot see the whole picture, and thus cannot account for the full cost of doing business. A wholistic approach is essential to running a business when you want to increase your consumer base and your profit.


People + Planet is the same as Social + Environmental Resiliency

Photo by Carl Heyerdahl on Unsplash

Companies should be working in tandem in three areas:

  • Prosperity: The traditional measure of corporate profit
  • People: Measures how socially responsible an organization is
  • The Planet: Measures how environmentally responsible an organization is

By focusing on these three interdependant elements, triple-bottom-line reporting can be an important tool to support a firm’s sustainability goals.


A Company Will Be Non-Existent Tomorrow if the Triple Bottom Line isn’t Baked into the DNA of the Company

What’s Holding You Back?


Sure, it can be challenging to switch gears between priorities that maximize financial returns while also doing the greatest good for society. For example, it’s hard to justify the cost of implementing a living wage to all employees in the short term, but when you take a step back and give it a chance to marinate, you’ll see that the benefits far outweigh the initial cost. You’ll find that employee turnover will lower, causing the company to save money on recruiting, onboarding and training new talent. According to a benchmark report from SHRM, the average cost per hire across organizations and industries is well over $4k.

Shareholder Hesitation

More than ever before, board directors and CEOs find themselves with a unique platform and an expectation from growing numbers of employees and consumers to shape societal discourse, going beyond traditionally defined Corporate Social Responsibility.

When you share how potential investors view CSR, your board of directors and shareholders will likely react favorably to the triple bottom line principle. In an article in Corporate Board Member, they report that “there is a growing number of socially conscious investors who see positive environmental, social, and governance issues as critical for investing, in addition to meeting financial performance goals. Today’s investors are not only avoiding putting their money into industries that do not align with their values (fossil fuels) but are also using their influence to push for positive corporate change with a broader scope of social impact.”


Change Your Business For Good

Easy wins to get started on your purpose-driven pivot.

The University of Scranton recommends evaluating your business’s initial triple bottom line with the following measures:

Economic measures

  • Average incomes
  • Local Supply Chain
  • Revenue by sector

Environmental measures

  • Greenhouse gas emissions
  • Amount of waste generated
  • Use of post-consumer, recycled material
  • Water and electricity consumption
  • Fossil fuel consumption
  • Waste management

Social measures

  • Company-wide community volunteer hours
  • Employee healthcare
  • Diversity & inclusion
  • Job growth rate


Greenwashing is not acceptable: Companies need to build and maintain trust with all stakeholders

Photo by David Travis on Unsplash

Measure What Matters

Of the three branches of the triple bottom line, only one is easily measured, which is one of the leading complaints about this approach. Profits are measured in dollars, but how do you measure social capital? Or the environmental impact? Plus, consumers in post-pandemic will not be looking at your profit line, but rather your commitment to your stakeholders.

There are two globally accepted standards for the measurement that encapsulate the three categories – The B Impact Assessment (BIA) and the Sustainable Development Goal Action Manager (SDG AM). Both assessments are created by B Lab, both share fifty percent of the same questions and aggregate the answers into each other. Both of these assessments are very credible, but I’m more familiar with the BIA, so that’s what I’ll touch on.

In an interview with Fast Company, Andrew Kassoy, co-founder of B Lab stated “I think one of the greatest hurdles is knowing where to start. There are so many ways a company can make an impact and so little direction on how to measure and manage social and environmental performance. However, with, we hope to encourage all businesses to measure what matters using the free and confidential B Impact Assessment.”

The BIA was created in 2006 as a DIY tool for measuring company impact in five categories: workers, governance, community, environment, and suppliers. Today, over 70,000 companies use this tool to benchmark and track performance. Businesses that have already adopted the triple bottom line and are ready to take things to the next level may want to consider becoming a Certified B Corporation.

You answer a series of questions to evaluate your company and learn ways you can improve. It will also reveal how your company stacks up against the competition. You can take your score in each of the five categories and compare them to other Certified B Corporations, like Patagonia or Ben & Jerry’s.

To qualify for B Corporation certification, your organization needs to score at least 80 out of 200 points on the B Impact Assessment. The information is self-reported, but each year, B Lab randomly selects 10% of its certified companies for onsite reviews. Over 3,285 companies in 150 industries and 71 countries have achieved certification as a B Corporation.

Companies making decisions to benefit not only their shareholders, but also their employees, customers, suppliers, and the community more broadly will over the longer term maximize both stakeholder and shareholder value. This is the triple bottom line, and this is what consumers are expecting from companies in our “new normal”.


As the Founder and CEO of World For Good, Jennifer Moreau-Chick helps readers learn about how to elevate social and environmental sustainability in the business community so companies can differentiate themselves from their competitors. She has been featured in Conscious Company Magazine as a leader in social impact and has worked as a Marketing Director for 3 certified B Corporations for the past four years.

Visit her blog here.