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Category Archives: Life

Social washing is the new buzz word that has emerged from the misrepresentation of companies appearing more socially responsible than they actually are. You may have heard of greenwashing when companies put marketing-friendly words such as “sustainable,” “natural,” “green,” or “environmentally-friendly” on labels to misguide consumers into making them think that these products are eco-friendly or green, when in fact they are not. Social washing is the same, except it relates to the treatment of human capital. If shopping with values and purpose wasn’t hard enough, now companies are tricking consumers into thinking that employees and community are their top priority. COVID-19 has provided consumers the rare opportunity to evaluate the legitimacy of a company’s commitments to social good and assess that company’s priorities. The impact of shelter-in-place orders has forced companies to make difficult decisions that can place the interests of their shareholders in conflict with those of their…

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In our world of “eco-friendly everything”, you are constantly bombarded with ways you can make a difference. It can sometimes be overwhelming to wade through it all and decide where you can make effective change for you and the lives surrounding you. Recycling seems to have positioned itself as the go-to way for people to ally themselves with the eco-friendly revolution. Recycling is a way to earn immediate gratification with no real accountability. I’m talking about the “wish-cyclers” out there who throw anything into their blue bin just so it looks full when they drag it to the curb on pick up day. To the neighbors, it looks like you are living green, but in reality, you have thrown so much unrecyclable trash into your bin that only about 10% can truly be recycled.   Every year, the average American goes through more than 250 pounds of plastic waste, and much…

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Women are not safe at work, in public, and at home Mark Twain once said, “India is, the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grandmother of tradition. Our most valuable and most instructive materials in the history of man are treasured up in India only.” It’s ironic how fondly he is referring to India as a female persona, yet today India is known for being the most dangerous county in the world for women – according to a recent Thomson Reuters Foundation survey. Government data shows that there are four cases of rape reported every hour in India. This fact leads me to the quote by Melanne Verveer, “No country can get ahead when it leaves half of its people behind.” Although India has the world’s largest functioning democracy, gender equality is far worse there,…

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During intense uncertainty, we have never been more certain about the power of community to drive meaningful connections. Dan Roberts, a psychotherapist, says that “Humans are born wired for connection – it’s in our DNA, as strong as a need as food, water, and warmth.” Because of our innate desire to belong to a tribe or group, events and conventions will eventually find their place post-pandemic, but in a new way that will be closely related to gamification. Global Paradigm Shift to a More Sustainable Future Because of the disruption caused by COVID-19, we are being forced to evolve into a new way of defining work, play, and everything in between. As I watch the news channels, scroll through social media posts, and listen to my colleagues, I am witnessing the global population experience a paradigm shift, or a fundamental change in assumptions, of what is best for people, planet,…

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woman with bandana and heart glasses

Have you heard of the Enneagram – maybe on a podcast or in the breakroom? Enneagram is a system of personality typing that describes patterns in how people conceptualize the world and manage their emotions. The model is split into nine different personality types based on how you see the world. Our world today is filled with covered faces, which makes it difficult to “read” people and gauge their emotional reaction to you. It’s like texting but in person. To make your life easier, we have used the 9 Enneagram personality types to identify people by using just their face mask. If you don’t have time to go through the full Enneagram questionnaire to determine what type you are, just look at the face mask you wear. The Reformer Photo by Julian Wan on Unsplash The rational, idealistic type: Principled Purposeful Self-controlled Perfectionistic Although Ones have a strong sense of…

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